CASE STUDY 1
NAZR
Women safety Ecosystem
Industry
Duration
Platforms
IT IS A LONG
ESTABLISHED FACT
THAT A READER
It is a long established
fact that a reader will
be distracted
- Strategy
- UX/UI
- Development
- Brand
STAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIETSTAY QUIET
The problem was
never the product
The problem was that every solution existed separately. One app shared locations. Another called contacts. Another sold products.
Nothing worked together.
Safety had become fragmented. Instead of solving one feature, NAZR wanted to solve the entire experience.
Protection isn't a product
it's a connected system
Software
Intelligent app that anticipates,
alerts and protects.
Hardware
Intelligent app that anticipates,
alerts and protects.
Trusted Circle
Intelligent app that anticipates,
alerts and protects.
Hardware
Software
Network
All working as ONE
The founders approached Smrkonova with one ambitious idea...
BUILD A BRAND
WOMEN RELY ON
EVERY DAY
NOT ONLY EMERGENCIES
Turning Insights Into
Product Strategy
Before writing a single line of code or designing a single screen, we focused on understanding how women actually experience unsafe situations — before panic, during panic, and after.
Over 10-15 iterations were completed across documentation, UX, product architecture, and user journeys before moving into development.
DISCOVERY WORKSHOPS
Multiple strategy sessions with founders to understand vision, technical feasibility, and roadmap.
RESEARCH
Multiple strategy sessions with founders to understand vision, technical feasibility, and roadmap.
USER INTERVIEWS
Multiple strategy sessions with founders to understand vision, technical feasibility, and roadmap.
COMPETITOR ANALYSIS
Multiple strategy sessions with founders to understand vision, technical feasibility, and roadmap.
FEATURES DESIGNED AROUND
REAL SITUATIONS
A WOMAN IS WALKING HOME AFTER WORK.
Shield Mode continuously checks whether she is safe. If she doesn't respond, guardians are automatically alerted.
TRAVELLING ALONE IN A CAB
Shield Mode continuously checks whether she is safe. If she doesn't respond, guardians are automatically alerted.
UNABLE TO UNLOCK THE PHONE
Shield Mode continuously checks whether she is safe. If she doesn't respond, guardians are automatically alerted.
DON'T KNOW WHAT'S HAPPENING
Shield Mode continuously checks whether she is safe. If she doesn't respond, guardians are automatically alerted.
CONNECTED
ECOSYSTEM
Volume Button SOS
Press your volume button three times to instantly trigger SOS.
In-App SOS Button
Tap the SOS button in the NAZR app to alert your support network.
Home Screen SOS Widget
Trigger SOS directly from your home screen without opening the app.
Launching NAZR wasn't limited to
publishing an application. Smrkonova
supported the complete technical
launch, ensuring every moving part
worked together.
FLUTTER
APPLICATION
Multiple strategy sessions with
founders to understand vision
FLUTTER
APPLICATION
Multiple strategy sessions with
founders to understand vision
FLUTTER
APPLICATION
Multiple strategy sessions with
founders to understand vision
FLUTTER
APPLICATION
Multiple strategy sessions with
founders to understand vision
FLUTTER
APPLICATION
Multiple strategy sessions with
founders to understand vision
FLUTTER
APPLICATION
Multiple strategy sessions with
founders to understand vision
FLUTTER
APPLICATION
Multiple strategy sessions with
founders to understand vision
FLUTTER
APPLICATION
Multiple strategy sessions with
founders to understand vision
FLUTTER
APPLICATION
Multiple strategy sessions with
founders to understand vision
FLUTTER
APPLICATION
Multiple strategy sessions with
founders to understand vision
FLUTTER
APPLICATION
Multiple strategy sessions with
founders to understand vision
FLUTTER
APPLICATION
Multiple strategy sessions with
founders to understand vision
FLUTTER
APPLICATION
Multiple strategy sessions with
founders to understand vision
FLUTTER
APPLICATION
Multiple strategy sessions with
founders to understand vision
FLUTTER
APPLICATION
Multiple strategy sessions with
founders to understand vision
THE
JOURNEY
HAS
ONLY BEGUN
NAZR started with a simple question. How can technology make women feel safer?
Today it has become a foundation for a growing ecosystem that connects products, software, emergency response, and community into one unified experience.
And for Smrkonova, this is exactly why we exist.
Not to build websites. Not to design applications. But to partner with ambitious founders, solve meaningful problems, and engineer digital systems that continue growing long after launch.