CASE STUDY 1
READING ELF
CHILDREN'S LIBRARY
Industry
educationDuration
3 monthsPlatforms
TURNING A MOTHER & SON'S
DREAM INTO A
MAGICAL DEN
- AI video production
- UX/UI
- Development
- Brand
CASE STUDY 1
READING ELF CHILDREN'S LIBRARY
Industry
educationDuration
3 monthsPlatforms
WORKING ALONGSIDE EAST THEORY,
WE TRANSFORMED
THE FOUNDER'S VISION
Smrkonova brought the founder's dream to the table, gave it shape and started building
A BRAND THAT COULD BE
SEEN, EXPERIENCED
AND DISCOVERED.
UNDERSTANDING
THE DREAM FIRST
Reading Elf is a magical space where parents and children bond over stories, discover books together, and nurture a lifelong love for reading. Through books, workshops, and shared experiences, every visit is designed to spark curiosity and imagination.
Our role was to translate that vision into a cohesive brand experience by crafting the visual identity, website, and digital ecosystem that brought Reading Elf's world to life before visiting the library.
The first piece was already there.
The logo carried the heart of Reading Elf, a child's drawing transformed into a symbol of imagination.
Smrkonova's role was to solve the rest of the puzzle. Keeping the logo as our foundation, we built a cohesive brand around it through colour, illustrations, digital experiences, campaigns, and every customer touchpoint. Piece by piece, the magical world the founder, also a mom and her child had imagined together began to take shape.
A cohesive brand building effort to serve one purpose, to make Reading Elf feel magical before a child even walks through the door.
DEVELOPMENT
Built a robust platform bridging the physical library and digital den.
BRANDS ARE BUILT
IN THE DETAILS.
A child had already imagined Reading Elf. The founders had already believed in it. Our job was to remove every barrier between that idea and the families it was meant to reach.